SEO for Shits and Giggles – How to Rank Your Blog in Google in 11 Easy Steps
The purpose of this SEO for Shits and Giggles blog post is to show why keyword research matters and to prove a point that it is very easy to rank for certain terms and keywords, if they have very little competition, or are basically made up, like this.
What currently ranks in Google for SEO for Shits and Giggles?
As I type this, it is 10:43 PM on Wednesday, August 25th, 2021. I just did a search for “SEO for Shits and Giggles” and these are the results I got. It’s a mix of social media, amazon, and one SEO blog. Basically, all scattered results, meaning that Google isn’t sure what the search intent is. Which, makes sense, since there isn’t one.
How are you going to get this shitty blog post to rank?
I’m going to follow general best practices. I’m using the RankMath plugin to keep track of our basic guidelines and am going to try and score a 100 on it, we’ll see if I can get there. My guess is that it may be tricky to get my content length that high, but if I keep rambling on like this, maybe not. Currently, I’m at a 71, I’ll post a picture at the end.
I’ll start by optimizing the title of the article. It is best practice to have your keyword phrase in the title. My keyword phrase is “SEO for Shits and Giggles” and so I made that our title. Big brain galaxy stuff here.
You also usually want your keyword in the URL, so I made our URL /seo-for-shits-and-giggles/. Personally, I like shorter URLs where possible, so you could change this to /seo-shits-giggles/ and be fine as well.
Optimized Meta Description
I also like to include the keyword phrase in the meta description, Google says that meta descriptions don’t affect the algorithm, but they do have an impact on click-through rate, which does affect the algorithm, so it is worthwhile having a decent one and including your keyword in it. And there is always the chance that Google is just lying to us.
Keyword Towards The Beginning of Our Content
It is recommended to have your main keyword at the beginning of your content. Some say within the first 90 characters or so. Rankmath suggests having it in the first 10% of your content. You’ll notice I included SEO for Shirts and Giggles in the first sentence of this post. Check.
Include our Keyword in the Content
This is a bit redundant and obvious, but I need more content and Rankmath uses it as a checkpoint, so I’m including it here. Whatever keyword we are trying to rank for, we want to include within our content. This should be obvious. Sadly, Google doesn’t have a Keebler Elf style factory of little elves that read through all of the content on the internet and categorize and rank it accordingly. They rely on lots of smart algorithms to “read” through a page and determine what it is about. By including our keyword in the content (as well as related, or semantic keywords) we help Google to know that we are writing about SEO for Shits and Giggles.
Along these lines, we also want to have a good keyword density (how often we are using our keyword). We don’t want to “keyword stuff” by using it too often, but we do want to make sure it is apparent that we are talking about our target topic. There isn’t a “right” amount of times to use a keyword, but based on Rankmaths scoring, it is somewhere between 1 and 2%. For a 600 word article, I want to use my main keyword 6 times.
Use SEO for Shits and Giggles in the Subheadings
We also want to use our keyword in one of our subheadings. So be creative and find a way to include it. Don’t really have anything else to say on that.
Use Your Keyword in an Image Alt Text
Alternative Text, or Alt Text, is metadata that is added to images on websites. It is actually very important as it is primarily used by screen readers for disabled individuals. So, if a blind person is browsing the web, they may be using a screen reader, which, as the name implies, reads what is on the screen. When it comes across an image, it will read the alt text of that image, which is supposed to describe what the image is about. So, try to avoid just stuffing your keywords in there. But, if you can creatively add your keyword to the alt text, then you should do it.
For example, I took a screenshot of the search results for “SEO for Shits and Giggles” and then added that image to this post and gave it an alt text of “Google search results page for “SEO for Shits and Giggles”.” Got my keyword in there and it was relevant. Win-Win.
An external link is a link that goes out to another website. As an example, here is another link to Rankmath. Google crawls the internet through links and by citing niche relevant and authoritative websites, Google associates our site with these and can see that we are using credible sources, which helps builds trust in our content. Every blog should have at least one external link to a niche or locally relevant site.
An internal link is just like an external link, but instead of linking to another website, we are linking to our own site. Here’s an internal link to the best SEO company in Orange County, CA. This is taking us to another page on my website. Google will crawl this and it is another touchpoint that helps them determine what this page (and my site) is about. Also, note the anchor text. This is an exact match anchor text for my Orange County SEO page. This is a little spammy, but you can get away with it a little more on internal links.
Content length usually depends on what the competition is doing. If the top-ranking pages in Google all are around 2,000 words, then you will want a 2,000-word piece of content. If they are all around 500 words, then something in that range will work. Usually, 600 is a minimum I shoot for. In this case, I’m trying to figure out what Rankmath wants. I’m currently at 1,085 words and there is only so much you can write about SEO for Shits and Giggles.
As I was typing this I realized I should have called this “SEO for Shits and Googles” as opposed to “SEO for Shits and Giggles” O, well, for another article.
I’m just about done talking about SEO for Shits and Giggles. Rankmath is giving me a score of 93/100. Not bad. The only areas that I don’t have a full green checkmark are on images/videos and content length. Content length I have the orange, unfilled checkmark. I’m assuming that means they want a longer post and I could probably have 1 more image or maybe a video.
I’m going to post this, then wait a day or two and see if it is ranking for SEO for Shits and Giggles. Then I may come back and make a video to see if I can get that 100 score on Rankmath.
That didn’t take long.
I checked the morning after and it was already in the top spot on Google:
Also, I’m not at a 95 on Rank Math.