Local SEO for Lawyers
The Foundation for Growing Organic traffic and Leads
We are here to help you. Whether you are a DIYer or you are looking to hire someone to help rank your website, we have what you need.
Here are the most important items on this page:
Boost Your Local Visibility: A Guide to Local SEO for Lawyers
- Introduction to Local SEO for Lawyers
- Why Local SEO is Important for Lawyers
- Optimizing Your Google Business Profile
- Building Local Citations and Reviews
- Keyword Research for Lawyers
- On-Page Optimization for Attorneys
- Incorporating Location-Specific Keywords
- Blog Articles for Lawyers
- Link Building for Law Firms
- Basic Technical SEO
- Utilizing Social Media for Local SEO
- Measuring and Improving Your Search Engine Optimization Results
Introduction to Local SEO for Lawyers:
In today’s digital age, having a strong online presence is crucial for any business, including law firms.
Local SEO is the process of optimizing a lawyer’s website and online presence to rank higher in local search results, including the google map pack. Organic SEO is a subset of digital marketing.
Local law firm SEO helps to increase the visibility of a lawyer’s website in front of potential clients searching for legal services in their specific geographic area.
By following best practices for local SEO, lawyers can improve their chances of being found by potential clients searching for legal services in their area, which can lead to more leads and ultimately more business for the lawyer.
It’s important to note that the competition for legal services is high, therefore, having a solid local SEO strategy is necessary in order to stand out among other law firms in the area.
Local SEO is an ongoing effort and requires continuous monitoring, tracking, and updating to maintain and improve results.
Why Local SEO is Important for Lawyers:
Local SEO is important for lawyers because it helps to increase their visibility in front of potential clients who are searching for legal services in their specific geographic area.
By appearing at the top of local search results, lawyers can increase their chances of being found by potential clients, which can lead to more leads and ultimately more business for the lawyer.
Local SEO can also help to build trust and credibility for the law firm. By appearing in local directories and having positive reviews on sites such as Google, Yelp, and Avvo, potential clients can see that the lawyer has a good reputation in the community.
With the increasing use of mobile devices and the rise of voice search, Local SEO is becoming more important than ever before. As people use their smartphones to find nearby businesses, it’s crucial for lawyers to have a solid local SEO strategy to ensure they can be easily found by potential clients.
In summary, Local law firm SEO is important for lawyers because it helps to increase visibility and leads, build trust and credibility and adapt to new search trends.
Optimizing Your Google Business Profile
One of the most important steps in Local SEO for lawyers (and any local business) is to optimize their Google Business Profile.
Google Business Profiles (Formally Google My Business – GMB) is a free tool that allows businesses, including law firms, to manage their online presence across Google, including search and maps.
By verifying and optimizing your GMB profile, you can improve your visibility in local search results, making it easier for potential clients to find your law firm.
To optimize your GMB profile, start by verifying your business by providing Google with your business name, address, and phone number. Once your business is verified, you can update your business information, including your hours of operation, services offered, and photos.
It’s also important to include relevant keywords in your GMB profile that describe your legal services and target geographic area. This will help to increase the chances of your law firm appearing in local search results for these keywords.
Encourage your clients to leave reviews on your GMB profile, as positive reviews can help to improve your visibility in local search results and build trust with potential clients.
Keep your GMB profile up-to-date and actively monitor it for any errors or inaccuracies.
Optimizing your Google Business Profile is a crucial step to improve your Local SEO and be easily found by potential clients searching for legal services in your area. Here’s ours!
Building Local Citations and Reviews:
Local citations and reviews are an important aspect of law firm seo.
Local citations refer to mentions of your law firm’s name, address, and phone number (NAP) on other websites. These citations help to establish your law firm’s presence in the local community and can improve your visibility in local search results.
Examples of local citations include directories such as Yelp, Avvo, and YellowPages, as well as local chamber of commerce websites and industry-specific directories.
It’s important to ensure that your NAP information is consistent across all local citations, as inconsistencies can harm your local SEO efforts.
In addition to building local citations, it’s also important to encourage reviews from clients on local review websites such as Google, Yelp, and Avvo. Positive reviews can help to improve your visibility in local search results and build trust with potential clients.
Building local citations and reviews can be a time-consuming process, but it’s important to make it a priority in your Local SEO strategy. The more presence you have on local directories, the more chances of being found by potential clients.
Keep in mind that the quality and relevance of your local citations and the reviews you have, it’s more important than the quantity.
Building Local Citations and Reviews is a crucial step to establishing your law firm’s presence in the local community, improving your visibility in local search results, and building trust with potential clients.
Keyword Research for Lawyers
Keyword research is an essential step in Law firm seo.
It involves identifying keywords and phrases that potential clients are using to search for legal services in your area.
These keywords and phrases can then be used to optimize your website’s content, Google Business Profile, local citations, and social media posts.
To conduct keyword research for lawyers, you can use tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer.
These tools will provide you with data on the search volume, competition, and trend of keywords related to legal services in your area.
It’s important to identify a mix of short-tail and long-tail keywords. Short-tail keywords are more general keywords that have a higher search volume, while long-tail keywords are more specific and have a lower search volume.
It’s important to identify keywords that are relevant to your law firm’s services and location, and that have a reasonable search volume and low competition.
It’s also important to continuously monitor and update your keywords, as search behavior and trends can change over time.
Keyword research is an essential step in Local SEO for lawyers, it helps to identify the keywords and phrases that potential clients are using to search for legal services in your area, which can then be used to optimize your website’s content, Google Business Profile, local citations, and social media posts.
On-Page Optimization for Attorneys
On-page optimization refers to the actions taken directly within your website to improve its ranking in search engine results.
For attorneys, on-page optimization should focus on incorporating location-specific keywords, providing high-quality content, and making the website mobile-friendly.
One of the most important on-page optimization techniques for attorneys is including location-specific keywords in the website’s content, such as the city or region where the law firm is located.
This can be done by including keywords in the page titles, meta descriptions, headings, and throughout the body of the content.
Another important aspect of on-page optimization is providing high-quality content that is useful and informative for potential clients.
This can include blog posts, case studies, and FAQ sections that address common legal issues and concerns in your area.
In addition, it’s important to make sure that your website is mobile-friendly, as more and more searches are being conducted on mobile devices.
You can use Google’s Mobile-Friendly Test tool to check if your website is mobile-friendly.
On-page optimization is an important step in Local SEO for attorneys, it helps to improve the website’s ranking in search engine results by incorporating location-specific keywords, providing high-quality content, and making the website mobile-friendly.
Incorporating Location-Specific Keywords:
Incorporating location-specific keywords is a key component of Local SEO for lawyers.
These keywords help to indicate to search engines that your law firm serves a specific geographic area, and they can also help to increase the chances of your law firm appearing in local search results.
Examples of location-specific keywords include the name of your city or town, the name of a nearby neighborhood, and any other geographic markers that are relevant to your law firm’s location.
It’s important to include location-specific keywords in various elements of your website, including the page title, header tags, meta description, and throughout the body content.
In addition to including location-specific keywords on your website, it’s also important to include them in your Google My Business, local citations, and reviews.
Keep in mind that incorporating location-specific keywords should be done in a natural way, avoid keyword stuffing which can have a negative effect on your SEO.
Incorporating location-specific keywords is a crucial step to improve your Local SEO and increase the chances of your law firm appearing in local search results for potential clients searching for legal services in your area.
Blogs Articles for Lawyers
Blog articles are a great way for lawyers to establish themselves as experts in their field and improve their Local SEO.
Writing blog articles that address common legal issues and concerns in your area can help attract potential clients who are searching for information about these topics.
When writing blog articles, it’s important to include location-specific keywords, as well as keywords related to your law firm’s specific areas of practice.
Additionally, blog articles should be well-written, informative, and provide value to the reader.
It’s also important to optimize each blog post for search engines by including meta tags, alt tags, and internal linking.
Blog articles can also be shared on social media to help increase visibility and attract potential clients.
Blogging can also help law firms to establish themselves as thought leaders in their field.
Blogging regularly can also help to keep your website fresh and interesting, which is beneficial for your website’s rankings.
Blog articles are a great way for lawyers to establish themselves as experts in their field and improve their Local SEO, by providing informative and valuable information about legal issues in their area, and by using location-specific keywords, social media, and search engine optimization techniques.
Link Building for Law Firms
Link building is the process of acquiring backlinks to your website from other websites.
Backlinks are important for lawyer SEO because they signal to search engines that other websites consider your content to be valuable and relevant.
There are many different strategies for building backlinks, but some of the most effective methods for law firms include:
Writing guest blog posts on relevant legal websites and including a link back to your own website.
Creating valuable, shareable content on your website and promoting it through social media and online communities.
Participating in online forums and discussion boards and including a link to your website in your forum signature.
Reaching out to other business and website owners in your area and asking them to link to your website.
Create a resource section on your website, such as a directory of legal services in your area, and encourage other websites to link to it.
However, it’s important to note that not all backlinks are created equal, and having a high number of low-quality backlinks can actually harm your search engine rankings. So it is important to focus on getting high-quality backlinks from reputable websites.
Link building for law firms is an important aspect of Local SEO for attorneys, it helps to improve the visibility of the website by acquiring backlinks from other reputable websites, which signals to search engines that your content is valuable and relevant.
Basic Technical SEO for Attorneys
Technical SEO refers to the technical aspects of a website that can affect its search engine rankings.
Some basic technical SEO elements to consider include:
Website structure and organization: A well-structured website with a clear hierarchy and easy-to-use navigation can make it easier for search engines to crawl and index your site’s pages.
Mobile-friendliness: With more and more users searching the web on mobile devices, it’s crucial that your website is optimized for mobile viewing. This includes having a responsive design, fast page load speeds, and clickable links that are easy to tap on a small screen.
URL structure: Search engines use URLs to understand the structure of a website. It is important to use descriptive, keyword-rich URLs that accurately reflect the content of each page.
Sitemap: A sitemap is a file that lists all the pages on your website and is used by search engines to quickly find and crawl new content.
Robots.txt: This is a file that tells search engines which pages or sections of your site should not be crawled.
XML Sitemap: This is a file that lists all the pages on your website, including images, videos, and other media and is used by search engines to quickly find and crawl new content.
Basic technical SEO elements are important for making sure that your website is organized and easy for search engines to crawl and index. It helps to ensure that your website is mobile-friendly, has a clear URL structure, and that search engines are able to access all the important pages on your site.
Utilizing Social Media for Local SEO:
Utilizing social media is another important aspect of lawyer seo.
Social media platforms such as Facebook, Twitter, and LinkedIn can help to increase your law firm’s visibility in local search results and connect with potential clients in your community.
To utilize social media for Local SEO, start by creating a social media profile for your law firm and including your law firm’s NAP information and location-specific keywords.
Share regular updates about your law firm, including information about your legal services, recent cases, and community involvement. This will help to establish your law firm as a thought leader in your community and improve your visibility in local search results.
Encourage clients to leave reviews on your social media profiles, as positive reviews can help to improve your visibility in local search results and build trust with potential clients.
It’s also important to use relevant hashtags on social media posts to increase the chances of your law firm appearing in local search results for those keywords.
Utilizing social media is a great way to improve your Local SEO and connect with potential clients in your community.
Keep in mind that being active on social media and regularly updating your profiles can help to improve your Local SEO.
Utilizing Social Media for Local SEO is a great way to increase your law firm’s visibility in local search results, establish your law firm as a thought leader in your community and connect with potential clients in your area.
Measuring and Improving Your Local SEO Results:
Measuring and improving your Local SEO results is an ongoing process that requires regular monitoring and adjustments.
To measure your Local SEO results, you can use tools such as Google Analytics and Google Search Console (specifically for the Google search engine). These tools will provide you with data on the number of website visitors, the keywords they used to find your website and their geographic location.
You can also use tools like Ahrefs, SEMrush, or Moz Local to track your local citations, reviews, and rankings on local directories.
With this data, you can identify which Local SEO tactics are working well and which ones may need to be adjusted.
To improve your Local SEO results, you can focus on the following actions:
Optimize your website’s on-page SEO and make sure it’s mobile-friendly.
Continuously build local citations and reviews.
Incorporate location-specific keywords into your website’s content and social media posts.
Regularly update your Google Business Profile.
Create high-quality, location-specific content that engages potential clients.
It’s important to remember that Local SEO results will not happen overnight, it’s a long-term strategy that requires consistent effort.
Measuring and Improving your lawyer SEO results is an ongoing process, but with the right tools and tactics, you can improve your visibility in local search results and attract more potential clients in your area.
FAQs – Local SEO for Lawyers
What is local SEO for lawyers?
Local SEO is the process of optimizing a lawyer’s website and online presence to rank higher in local search results. This includes optimizing for keywords related to the lawyer’s location and practice areas, as well as building local citations and reviews.
How can a lawyer improve their local SEO?
Claim and optimize their Google My Business listing
Build citations and mentions on local directories and websites
Get positive reviews on sites like Google, Yelp, and Avvo
Incorporate location-specific keywords on their website and in content
Get backlinks from reputable local websites
Why is local SEO important for lawyers?
Local SEO is important for lawyers because it helps them to reach potential clients who are searching for legal services in their specific geographic area. This can lead to more leads and ultimately more business for the lawyer.
What are citations and why are they important for local SEO?
Citations are mentions of a lawyer’s name, address, and phone number on other websites. They are important for local SEO because they help search engines to confirm the accuracy of a lawyer’s contact information and to understand the lawyer’s relevance and authority in a particular geographic area.
How can a lawyer get more reviews?
Ask satisfied clients to leave a review
Make it easy for clients to leave a review by providing a direct link to the review site
Respond to reviews, both positive and negative, in a timely and professional manner
Make sure to have a review strategy in place
How can a lawyer ensure their Google Business Profile is optimized?
Verify and claim the listing
Fill out all relevant information including hours of operation, photos, and services offered
Encourage customers to leave reviews
Keep the listing updated with relevant information
How can lawyers use social media for local SEO?
Create and claim profiles on local directories and review sites
Use location-specific keywords in profile information and posts
Share location-specific content and information about the lawyer’s services
Encourage customers to share reviews and photos of their experiences with the lawyer
Use social media to build backlinks to the lawyer’s website
How long does it take to see results from local SEO efforts?
It depends on the competitiveness of the market and the strength of the lawyer’s current online presence. It can take several months to a year to see significant results from local SEO efforts. However, the efforts will be ongoing and will need to be continuously updated to maintain and improve the results.
What Comes With Our Law Firm SEO Services
Every SEO package comes with a project manager, SEO Strategist, monthly video reports, monthly calls (if desired), onsite SEO, and offsite SEO services. For a more in-depth review of our services please schedule a call with us, we would love to meet you!
About Whiskey SEO
Whiskey SEO is an attorney seo company that specializes in local SEO services for attorneys. SEO marketing (legal SEO specifically) and law firm marketing are incredibly competitive and we have spent years refining our craft and team. Our technical team has worked on thousands of sites, our content marketing is headed by an attorney, and we have an in-house link-building expert. We are constantly learning and honing our SEO techniques.
We strive to make every client happy with our services. Your local business matters to us. We are honest, transparent, and will only do what will help your site. If we don’t think we can help you, we will let you know.
Local SEO Pricing
Whiskey SEO offers three levels of local SEO service.
Prospective client? Ask about an SEO audit.
- 2 Keyword Categories
- 3 Keyword Categories
- 6 Keyword Categories
Schedule a call and learn how we can help your firm grow.
Our clients are the best
We’re won’t say we’re the best SEO company ever, but our clients just might.
Steven Soliman - The Soliman Firm
“Working with Sam did wonders for my website’s performance. In a short time, I was showing up on the front page for many of my key terms and the improvements were across the board. I really enjoyed working with this company, and I highly recommend!”
Colleen McNamee - McNamee Mediations
“I feel very fortunate to have been introduced to Sam. I had tried a number of other marketing firms, but the learning curve for how best to promote my business was so great that it was very frustrating for me and was not nearly as helpful as it should have been. With Sam, the learning curve was virtually non-existent! Not to mention that he is extremely responsive, professional, and genuinely cares about providing the best service he can for his clients.”