Link Building for Lawyers
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Link Building for Lawyers: A Guide to Improving Your SEO
- Introduction to Link Building for Lawyers
- Explanation of Link Building and its Importance for Lawyers’ SEO
- Benefits of Link Building for Law Firms
- How Search Engines Use Links to Evaluate Website Authority and Relevance
- Link Building Strategies for Lawyers
- How to Avoid Common Link Building Mistakes
- Measuring the Success of Your Link Building Efforts
- Final Thoughts on Link Building
- Link Building FAQs
- Link Building Pricing

Introduction to Link Building for Lawyers
Welcome to our guide to link building for lawyers! If you’re a lawyer or legal professional looking to improve your website’s visibility and attract more potential clients online, then you’ve come to the right place. Link building is a crucial part of search engine optimization (SEO) for law firms, helping you to establish your website as an authoritative and trustworthy source of information in your field. By building high-quality links from other relevant websites in the legal industry, you can increase your website’s authority, improve its search engine rankings, and ultimately drive more traffic to your website. In this guide, we’ll explore the benefits of link building for lawyers, as well as strategies and best practices, to help you build an effective link profile and achieve greater online success.
Explanation of Link Building and its Importance for Lawyers’ SEO
Link building is the process of acquiring links from other websites to your own website. These links act as “votes” for your website’s content, signaling to search engines like Google that your website is a reputable and valuable source of information in your field. The more high-quality links you have pointing to your website, the more likely it is that search engines will rank your website higher in search results improving your local seo.
For lawyers, link building is an essential part of search engine optimization (SEO) that can help your law firm’s website to gain greater visibility and attract more potential clients. When you build high-quality links from other relevant legal websites, you are signaling to search engines that your website is a trusted authority in your field, and you are more likely to appear in search results for relevant legal queries.
In addition, link building can help to improve the overall online reputation and credibility of your law firm, as it shows that other reputable websites in the legal industry are linking to and endorsing your website’s content. By establishing a strong link profile and earning high-quality links from other legal websites, you can set your law firm apart from competitors and attract more qualified leads to your website.
Overall, link building is an important and effective strategy for improving your law firm’s SEO and driving more traffic and leads to your website. By implementing a well-planned and strategic link building strategy, you can help your law firm to establish a strong online presence and attract the attention of potential clients searching for legal services online.
Benefits of Link Building for Law Firms
Link building offers a variety of benefits to law firms looking to improve their online visibility and attract more potential clients. Here are some of the top benefits of link building for law firms:
- Higher search engine rankings: One of the primary benefits of link building is that it can improve your law firm’s search engine rankings. When your website has more high-quality links pointing to it, search engines like Google view it as a more authoritative and trustworthy source of information in your field, and may rank it higher in search results.
- Increased website traffic: As your law firm’s search engine rankings improve, you can expect to see an increase in website traffic as more potential clients discover and click through to your website.
- Better online reputation: When other reputable websites in the legal industry link to your website, it signals to potential clients and search engines that your law firm is a reputable and trustworthy source of information in your field, which can help to improve your online reputation and credibility.
- Improved brand awareness: Link building can help to increase your law firm’s visibility online, exposing more potential clients to your brand and helping to build awareness of your law firm in your target market.
- Competitive edge: By building a strong link profile and attracting high-quality links from other legal websites, your law firm can set itself apart from competitors and establish a competitive edge in your market.
How Search Engines Use Links to Evaluate Website Authority and Relevance
Search engines like Google use links to evaluate the authority and relevance of websites. When other websites link to your website, it is a signal to search engines that your website has valuable information that is worth sharing. Here’s how search engines use links to evaluate website authority and relevance:
- Authority: When search engines see that your website has many high-quality links from other authoritative websites in your field, they interpret this as a signal that your website is also authoritative and trustworthy. This can result in higher search engine rankings for your website.
- Relevance: Search engines also use links to evaluate the relevance of your website to particular topics and keywords. When other websites in your field link to your website using relevant keywords or phrases, search engines interpret this as a signal that your website is relevant to those topics and keywords. This can also result in higher search engine rankings for your website. So, if you have a specific legal niche that you prioritize, aim for links from sites that also focus on that niche.
However, not all links are created equal. Search engines have become increasingly sophisticated in their ability to evaluate the quality and relevance of links, and they penalize websites that engage in spammy or manipulative link building practices. It’s important to focus on building high-quality, relevant links from reputable websites in your field, rather than engaging in spammy tactics that can damage your website’s reputation and SEO.
Overall, links play a crucial role in how search engines evaluate website authority and relevance, and a well-planned and strategic link building campaign can help to improve your law firm’s SEO and online visibility. By focusing on building high-quality, relevant links from reputable legal websites, you can improve your website’s search engine rankings and attract more potential clients to your law firm’s website.
Link Building Strategies for Lawyers
Link building is an essential part of any successful law firm’s SEO strategy, and there are many different strategies that law firms can use to build high-quality links and improve their online visibility.
Here are some effective link building strategies for lawyers:
- Create high-quality, shareable content: The most effective way to attract high-quality links to your law firm’s website is by creating high-quality, shareable content that other legal websites will want to link to. This could include blog posts, articles, infographics, and other types of content that provide valuable information to potential clients in your field.
- Guest blogging: Another effective link building strategy is to contribute guest blog posts to other legal websites in your field. This can help to build relationships with other legal professionals, as well as attract high-quality links back to your law firm’s website.
- Appear on podcasts: A great, natural way to build links back to your website is by being a guest on a podcast. Oftentimes, podcast episodes will be featured in multiple locations and will include links back to their guest’s websites.
- HARO – Respond to journalists’ and bloggers’ requests through HARO.
- Get listed in legal directories: There are many online legal directories that allow law firms to create listings and provide information about their services. Getting listed in these directories can help to build high-quality links back to your website, as well as improve your law firm’s visibility in search results.
- Participate in legal forums and communities: Participating in legal forums and communities can help to build relationships with other legal professionals, as well as attract high-quality links back to your law firm’s website.
- Create resources and tools: Creating valuable resources and tools for potential clients in your field can also help to attract high-quality links back to your law firm’s website. This could include things like legal calculators, interactive maps, and other types of tools that provide valuable information to potential clients.
- Build relationships with other legal professionals: Building relationships with other legal professionals in your field can also be an effective link building strategy. By networking and building relationships with other legal professionals, you can attract high-quality links back to your website and improve your law firm’s online reputation and visibility.
Overall, there are many effective law firm link building strategies that your firm can use to improve its online visibility and attract more potential clients to its website. By focusing on building high-quality, relevant links from reputable legal websites, law firms can improve their SEO and establish a competitive edge in their market.
How to Avoid Common Link Building Mistakes
While link building can be a highly effective way to improve your law firm’s SEO and online visibility, there are also many common mistakes that can harm your website’s reputation and SEO. Here are some common link building mistakes that law firms should avoid:
- Buying links: Purchasing links from other websites is a violation of Google’s Webmaster Guidelines and can result in severe penalties, including lower search engine rankings and even a complete removal from search results. Avoid buying links and instead focus on building high-quality, relevant links through ethical and sustainable strategies.
- Using link farms: Link farms are networks of websites that exist solely for the purpose of linking to other websites. Google and other search engines have become increasingly skilled at identifying and penalizing these spammy link building tactics. Avoid using link farms and instead focus on building links from reputable legal websites.
- Over-optimizing anchor text: Over-optimizing anchor text is the practice of using the same keyword-rich anchor text repeatedly in links back to your website. This can be a red flag to search engines that you are trying to manipulate search rankings and can result in penalties. Instead, use a variety of relevant, natural anchor text in your links.
- Ignoring quality in favor of quantity: Building a large number of low-quality links can harm your website’s SEO and reputation. Instead, focus on building high-quality links from reputable legal websites that are relevant to your field.
- Failing to build relationships: Law firm link building is not just about building links – it’s also about building relationships with other legal professionals and websites in your field. By networking and building relationships with other legal professionals, you can attract high-quality links back to your website and establish a strong online reputation.
Overall, it’s important to avoid common link building mistakes and focus on ethical and sustainable link building strategies that will improve your law firm’s online visibility and attract more potential clients to your website. By focusing on high-quality, relevant links from reputable legal websites, you can establish a strong online reputation and SEO strategy for your law firm.
Measuring the Success of Your Link Building Efforts
Once you have implemented a link building strategy for your law firm, it’s important to monitor and measure the success of your efforts. As with all good law firm marketing, by tracking your progress, you can identify what is working well and what needs to be improved and adjust your strategy accordingly. Here are some metrics and tools to consider when measuring the success of your link building efforts:
- Backlink analysis: Conduct regular backlink analyses to identify new links and evaluate the quality and relevance of your current links. This can help you identify areas where you can improve your link building strategy.
- Domain Authority: Domain Authority (DA) (also known as domain rating (DR))is a metric that indicates the strength and quality of your website’s backlink profile. By monitoring your DA over time, you can track the success of your link building efforts and identify areas where you may need to focus more attention.
- Traffic and Conversions: Analyze your website’s traffic and conversion rates to determine if your law firm link building efforts are driving more potential clients to your website. This can help you evaluate the ROI of your link building efforts and adjust your strategy accordingly.
- Google Search Console: Google Search Console is a free tool that can help you monitor your website’s backlinks and search rankings. Use it to identify potential issues and track the success of your link building efforts over time.
- Brand mentions: Keep track of brand mentions and unlinked brand mentions to identify opportunities for new link building partnerships and mentions.
By monitoring these metrics and using the right tools, you can measure the success of your link building efforts and make data-driven decisions to improve your strategy. Remember to evaluate your link building efforts regularly and adjust your strategy as needed to ensure continued success.
Final Thoughts On Link Building
To recap, link building is an essential aspect of search engine optimization (SEO) for lawyers. By building high-quality links from reputable, relevant websites, law firms can establish their online authority and improve their search engine rankings.
A strong and reputable link profile can also help law firms to attract more potential clients to their website, improve their brand visibility, and establish valuable relationships with other legal professionals and websites in their field.
However, it’s important to avoid common link building mistakes, such as buying links or using link farms, and to focus on ethical and sustainable link building strategies. By monitoring the success of your link building efforts and adjusting your strategy as needed, you can ensure continued success and establish a competitive edge in your market.
While link building can be a time-consuming and challenging process, the benefits are well worth the effort. By prioritizing ethical and sustainable link building strategies, monitoring your link profile regularly, and adjusting your strategy as needed, you can establish a competitive edge in your market and improve your law firm’s SEO.
Remember, link building is not a one-time task, but a continuous process that requires ongoing attention and effort. By committing to a long-term link building strategy targeting high quality links and staying up to date with the latest best practices, you can ensure continued success and attract more potential clients to your website.
I encourage you to start implementing effective link building strategies for your law firm today. With a bit of patience, persistence, and hard work, you can establish a strong and reputable link profile that will improve your website’s local search results and drive more potential clients to your business.
Link Building FAQs
What is link building for lawyers?
Link building is the process of getting other websites to link to your law firm’s website. For lawyers, link building involves creating high-quality content that attracts links from other reputable websites in the legal industry.
Why is link building important for lawyers?
Backlinks are important for lawyers because they help improve your website’s authority and visibility in search engine results pages (SERPs). The more high-quality links your website has, the more likely it is to rank higher in search results, which can lead to increased website traffic and potential clients.
How can I start link building for my law firm?
To start link building, you need to create high-quality content that other websites will want to link to. This can include blog posts, case studies, whitepapers, and other resources that offer value to your target audience. You can then reach out to other websites in the legal industry and ask them to link to your content.
What are some best practices for link building for lawyers?
Some best practices for link building for lawyers include creating high-quality content, focusing on relevant and authoritative websites, using natural and relevant anchor text, and avoiding spammy tactics such as buying links or participating in link exchanges.
How can I measure the success of my link building efforts?
You can measure the success of your link building efforts by tracking the number and quality of links pointing to your website, as well as your website’s search engine rankings and traffic. You can use tools such as Google Analytics and SEMrush to monitor these metrics.
Are there any risks associated with link building for lawyers?
Yes, there are risks associated with link building, particularly if you engage in spammy or manipulative tactics. These can result in penalties from search engines, which can harm your website’s visibility and rankings. It’s important to follow best practices and focus on creating high-quality content to avoid these risks.
Should I build backlinks to my Google Business Profile?
There is a lot of speculation as to whether building links to your Google Business Profile (formally Google My Business) will help your law firm SEO efforts. The data is pretty uninspiring. My gut feeling is that it does help some, but you will probably get a better bang for your buck building links back to your law firm website.
Do backlinks from social media sites help?
From a traditional SEO mindset, backlinks from social media sites are not particularly valuable. This is because they are “no follow” links and don’t carry the same weight that “do follow” links carry. But, social media signals do factor into rankings, building out social profiles themselves are good citations to have, and lots of people use social media and so having a presence there certainly isn’t going to hurt you. So, the short answer is yes, backlinks from social media do help, but they should be viewed a little differently than a more traditional backlink on another website.
What are internal links?
Internal links are links on your website that link to other pages within your website. As opposed to external backlinks, which are links that take you to a different website.
Can I outsource link building for my law firm?
Yes, you can outsource link building to a reputable SEO company, agency, or freelancer who provides link building services and ideally, specializes in lawyer SEO, content marketing, and legal marketing. However, it’s important to choose a provider that uses ethical and effective tactics to avoid any risks to your website’s reputation and rankings.
Link Building Pricing
Whiskey SEO offers three levels of link building.
Prospective client? Ask about a backlink audit.
Level 1
Foundations-
3-4 High-Quality Backlinks
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30 Citations
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Customized Link Building Strategy
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Anchor Text Analysis
Level 2
Building-
5-8 High-Quality Backlinks
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30 Citations
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Customized Link Building Strategy
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Anchor Text Analysis
Level 3
Exploding-
9-16 High-Quality Backlinks
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30 Citations
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Customized Link Building Strategy
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Anchor Text Analysis
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