Link Building for Lawyers

Link Building FAQs

What is link building for lawyers?

Link building is the process of getting other websites to link to your law firm’s website. For lawyers, link building involves creating high-quality content that attracts links from other reputable websites in the legal industry.

Why is link building important for lawyers?

Backlinks are important for lawyers because they help improve your website’s authority and visibility in search engine results pages (SERPs). The more high-quality links your website has, the more likely it is to rank higher in search results, which can lead to increased website traffic and potential clients.

How can I start link building for my law firm?

To start link building, you need to create high-quality content that other websites will want to link to. This can include blog posts, case studies, whitepapers, and other resources that offer value to your target audience. You can then reach out to other websites in the legal industry and ask them to link to your content.

What are some best practices for link building for lawyers?

Some best practices for link building for lawyers include creating high-quality content, focusing on relevant and authoritative websites, using natural and relevant anchor text, and avoiding spammy tactics such as buying links or participating in link exchanges.

How can I measure the success of my link building efforts?

You can measure the success of your link building efforts by tracking the number and quality of links pointing to your website, as well as your website’s search engine rankings and traffic. You can use tools such as Google Analytics and SEMrush to monitor these metrics.

Are there any risks associated with link building for lawyers?

Yes, there are risks associated with link building, particularly if you engage in spammy or manipulative tactics. These can result in penalties from search engines, which can harm your website’s visibility and rankings. It’s important to follow best practices and focus on creating high-quality content to avoid these risks.

Should I build backlinks to my Google Business Profile?

There is a lot of speculation as to whether building links to your Google Business Profile (formally Google My Business) will help your law firm SEO efforts. The data is pretty uninspiring. My gut feeling is that it does help some, but you will probably get a better bang for your buck building links back to your law firm website.

Do backlinks from social media sites help?

From a traditional SEO mindset, backlinks from social media sites are not particularly valuable. This is because they are “no follow” links and don’t carry the same weight that “do follow” links carry. But, social media signals do factor into rankings, building out social profiles themselves are good citations to have, and lots of people use social media and so having a presence there certainly isn’t going to hurt you. So, the short answer is yes, backlinks from social media do help, but they should be viewed a little differently than a more traditional backlink on another website.

What are internal links?

Internal links are links on your website that link to other pages within your website. As opposed to external backlinks, which are links that take you to a different website.

Can I outsource link building for my law firm?

Yes, you can outsource link building to a reputable SEO company, agency, or freelancer who provides link building services and ideally, specializes in lawyer SEO, content marketing, and legal marketing. However, it’s important to choose a provider that uses ethical and effective tactics to avoid any risks to your website’s reputation and rankings.